{"id":5558,"date":"2024-10-17T17:04:08","date_gmt":"2024-10-17T17:04:08","guid":{"rendered":"http:\/\/www.narrativecosystems.org\/wp\/?page_id=5558"},"modified":"2025-10-21T12:32:52","modified_gmt":"2025-10-21T12:32:52","slug":"wokeit-2022","status":"publish","type":"page","link":"https:\/\/www.narrativecosystems.org\/wp\/wokeit-2022\/","title":{"rendered":"WokeIt 2022"},"content":{"rendered":"\t
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\n \"WokeIt\n <\/div>\n

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WokeIt.<\/h2>\n

Investigating Representation, Inclusivity, and Social Responsibility in Rai\u2019s Fictional Audiovisual Productions.<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n
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Conference<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n\t
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\nDiversity, equity e inclusion nei media audiovisivi italiani.<\/b>
\n30-10-2025, 31-10-2025\n<\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t\t<\/div> \n\t<\/div> \n\n<\/div>\n

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\n\"CFP\" Download Flyer (IT)
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About the project<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n\t
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WokeIt. Investigating Representation, Inclusivity and Social Responsibility in Rai\u2019s Fictional Audiovisual Productions<\/b> is a 24-month project funded by the Italian Ministry of University and Research and the Next Generation EU program (PRIN 2022 PNRR).
\nThe project aims to critically investigate the strategies of inclusiveness and representation of minorities in fictional audiovisual content produced by Rai Fiction and Rai Cinema, the production companies owned by the Italian public service broadcaster Rai. Through the interdisciplinary analysis of policies, industrial practices, on-screen representations, and the modes of circulation and reception of Rai-produced (or co-produced) TV series and movies since 2015, the project is designed to develop a systemic framework that can critically read and analyze the level of social responsibility and actual relevance of the public service broadcaster\u2019s industrial and narrative strategies of representation and inclusion. In other words, we ask: does Rai\u2019s strategy constitute a meaningful and effective model of corporate social responsibility or is it another case of \u201c-washing\u201d?<\/p>\n

The project analyzes three main interconnected levels:<\/p>\n