| Home | << 1 >> |
|
Author  |
Title | Year | Publication | Keywords | Volume | Pages |
|---|---|---|---|---|---|---|
| Scolari, Carlos A. | Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production | 2009 | International Journal of Communication | Storytelling; Transmediality; Branding; | 3 | 586-606 |