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Scolari, C.A., 2009. Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production,
International Journal of Communication
, 3, p. 586–606.
Keywords:
Storytelling
;
Transmediality
;
Branding
;
http://www.narrativecosystems.org/biblio/show.php?record=20