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| Record | |||||
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Author  |
Scolari, Carlos A. | ||||
| Title | Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production | Type | Journal Article | ||
| Year | 2009 | Publication | International Journal of Communication | Abbreviated Journal | |
| Volume | 3 | Issue | Pages | 586-606 | |
| Keywords | Storytelling; Transmediality; Branding; | ||||
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| Notes | Approved | no | |||
| Call Number | refbase @ user @ 746 | Serial | 20 | ||
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